STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY (Record no. 65243)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, KEVIN LANE |
| -- | 11461 |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PEARSON |
| Place of Publication | CHENNAI |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Description | XXX,- 642p. |
| 365 ## - PRICE | |
| Price | 1025 |
| 365 ## - PRICE | |
| Currency | INR |
| 690 ## - Subject | |
| Main Subject | MANAGEMENT. |
| Subject | STRATEGIC BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SWAMINATHAN, VANITHA |
| -- | PARAMESWARAN, AMBI M. G. |
| -- | JACOB, ISAAC C. |
| 690 ## - Subject | |
| -- | 12644 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 12645 |
| 999 ## - | |
| -- | 65243 |
| -- | 65243 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 26/03/2025 | 658.827 KEL | 38321 | 26/03/2025 | 26/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 26/03/2025 | 658.827 KEL | 38322 | 26/03/2025 | 26/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 26/03/2025 | 658.827 KEL | 38323 | 26/03/2025 | 26/03/2025 | Books |