Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 12392

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250319140316.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250319|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

100 ## - HEADING--PERSONAL NAME

• Personal name: BLECH, MICHAEL A.
• Personal name: PURANI, KEYOOR

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)64872: BLECH, GEORGE E. 12390, ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE , 2024