BLECH, GEORGE E. <br/><br/>
ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE  

 - 12 
 - CHENNAI  MCGRAW HILL  2024 
 - XXXI,- 712p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL