TY  - GEN
AU  - BLECH, GEORGE E.
AU  - BLECH, MICHAEL A.
TI  - ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE 
SN  - 9789354600807
U1  - 659.1 
PY  - 2024///
CY  - CHENNAI
PB  - MCGRAW HILL
ER  -