KELLER, KEVIN LANE <br/><br/>
STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY 

 - 5 
 - CHENNAI  PEARSON  2025 
 - XXX,- 642p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL