TY  - GEN
AU  - KELLER, KEVIN LANE
AU  - SWAMINATHAN, VANITHA
TI  - STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
SN  - 9789353946135
U1  - 658.827 
PY  - 2025///
CY  - CHENNAI
PB  - PEARSON
ER  -