TY  - GEN
AU  - MOHR, JAKKI. J.
AU  - SENGUPTA, SANJIT
TI  - MARKETING OF HIGH-TECHNOLOGY PRODUCTS AND INNOVATIONS 
SN  - 9789332536623
U1  - 658.8 
PY  - 2025///
CY  - CHENNAI
PB  - PEARSON
ER  -