TY  - GEN
AU  - DAVID, FRED R.
AU  - JACOB, ISAAC
TI  - STRATEGIC MANAGEMENT CONCEPTS AND CASES : A COMPETITIVE ADVANTAGE APPROACH 
SN  - 9789361590955
U1  - 658.4012 
PY  - 2025///
CY  - CHENNAI
PB  - PEARSON
ER  -