| 000 | 00552 a2200181 4500 | ||
|---|---|---|---|
| 005 | 20250326141357.0 | ||
| 020 | _a9789353946135 | ||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKELLER, KEVIN LANE _911461 |
||
| 245 | 0 | _aSTRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY | |
| 250 | _a5 | ||
| 260 |
_bPEARSON _aCHENNAI _c2025 |
||
| 300 | _aXXX,- 642p. | ||
| 365 | _b1025 | ||
| 365 | _cINR | ||
| 690 |
_aMANAGEMENT. _bSTRATEGIC BRAND MANAGEMENT _912644 |
||
| 700 |
_aSWAMINATHAN, VANITHA _aPARAMESWARAN, AMBI M. G. _aJACOB, ISAAC C. _912645 |
||
| 999 |
_c65243 _d65243 |
||