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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE

BLECH, GEORGE E.

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE - 12 - CHENNAI MCGRAW HILL 2024 - XXXI,- 712p.

ISBN: 9789354600807

Dewey Class. No.: 659.1 / BEL

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Central Library

Institute of Engineering & Technology, Lucknow | अभियांत्रिकी एवं प्रौद्योगिकी संस्थान, लखनऊ

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE