ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE (Record no. 64872)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9789354600807 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BLECH, GEORGE E. |
| -- | 12390 |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | MCGRAW HILL |
| Place of Publication | CHENNAI |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Description | XXXI,- 712p. |
| 365 ## - PRICE | |
| Price | 1130 |
| 365 ## - PRICE | |
| Currency | INR |
| 690 ## - Subject | |
| Main Subject | MANAGEMENT. |
| Subject | ADVERTISING AND PROMOTION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BLECH, MICHAEL A. |
| -- | PURANI, KEYOOR |
| 690 ## - Subject | |
| -- | 12391 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| -- | 12392 |
| 999 ## - | |
| -- | 64872 |
| -- | 64872 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 19/03/2025 | 659.1 BEL | 34701 | 19/03/2025 | 19/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 19/03/2025 | 659.1 BEL | 34702 | 19/03/2025 | 19/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 19/03/2025 | 659.1 BEL | 34703 | 19/03/2025 | 19/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 19/03/2025 | 659.1 BEL | 34704 | 19/03/2025 | 19/03/2025 | Books | |||||
| Dewey Decimal Classification | IET Lucknow Central Library | IET Lucknow Central Library | 19/03/2025 | 659.1 BEL | 34705 | 19/03/2025 | 19/03/2025 | Books |