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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE

By:

BLECH, GEORGE E

Contributor(s):

BLECH, MICHAEL A. PURANI, KEYOOR

Publication details: MCGRAW HILL CHENNAI 2024Edition: 12Description: XXXI,- 712pISBN:

9789354600807

Subject(s):

MANAGEMENT. ADVERTISING AND PROMOTION

DDC classification:

659.1 BEL

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	IET Lucknow Central Library	659.1 BEL (Browse shelf(Opens below))	Available	34701
Books	IET Lucknow Central Library	659.1 BEL (Browse shelf(Opens below))	Available	34702
Books	IET Lucknow Central Library	659.1 BEL (Browse shelf(Opens below))	Available	34703
Books	IET Lucknow Central Library	659.1 BEL (Browse shelf(Opens below))	Available	34704
Books	IET Lucknow Central Library	659.1 BEL (Browse shelf(Opens below))	Available	34705

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